Insights & Research

Q4 2025 Deal Flow Update: Fewer Cheques, Stronger Signals

Through our Insights Lab, we publish data-driven research to inform, influence, and guide founders, investors, and ecosystem actors. From comprehensive reports to quarterly updates, we deliver clarity on Pakistan’s evolving startup landscape — because better data leads to smarter decisions.

​​Note on methodology: This update focuses exclusively on startups headquartered in Pakistan. Totals reflect both equity-only rounds (pure VC/angel investments without any debt or concessional finance component) and hybrid rounds (equity combined with debt or concessional finance). Undisclosed amounts are excluded from sums but included in deal counts. 

Wedding-Tech, Alternative Capital, and Structural Maturity in Pakistan’s Startup Ecosystem

Q4 2025 was a signal-setting quarter rather than a volume-driven one. While headline deal count remained muted and most of the USD 74.23M equity and hybrid finance for 2025 was deployed earlier in the year, the final quarter surfaced decisive structural shifts. New categories emerged, alternative debt and Shariah-compliant capital moved into the mainstream, and exits validated growth-to-liquidity pathways.

Q4 2025 Highlights

  • Equity: Shadiyana closed a USD 800K pre-seed in the wedding-tech category; additional seed and angel rounds remained undisclosed.
  • Gender lens: Female-led startup Shaadiyana raised the only equity based round.
  • Cross-border expansion: In parallel to Pakistan-focused Q4 signals, agritech startup Farmdar, announced a strategic investment from ADB Ventures to scale its AI- and satellite-powered precision agriculture platform across South and Southeast Asia, reinforcing the broader regional thesis around AI-for-agriculture and climate-resilient agri-tech.

Shadiyana: Category Creation in Wedding-Tech

  • Round: USD 800K pre-seed equity
  • Sector: Wedding-Tech, consumer services
  • Market: PKR 900B+, approximately USD 3.2B annual wedding economy
  • Signal: First institutional VC bet in Pakistan’s wedding-tech vertical
  • Why it matters: Large informal TAM, strong early traction, and capital-efficient scale. The deal validates category creation beyond fintech and highlights rising female founder leadership.

Debt Signals: From Niche to Diversified Financing

The Q4 2025 debt signal highlights a shift toward diversification in venture-scale financing. KalPay secured a structured Shariah-compliant debt from Accelerate Prosperity, underscoring the move of Shariah-compliant debt from niche to mainstream. This development establishes debt financing as a viable structure for fintechs, particularly in education and BNPL-focused ventures, expanding access to capital beyond traditional equity routes. At the same time, Agrilift and Echooo AI, both backed by Accelerate Prosperity, reflect a parallel trend of debt financing diversification across non-fintech verticals – spanning agri-tech, climate-linked productivity, and creator economy infrastructure. Together, these signals point to rising confidence in debt as a viable financing tool, enabling greater capital deployment across climate, agriculture, and digital services as the ecosystem moves toward 2026.

Alfalah–LMKR Angel Fund: Formal Angel Market Formation

  • Type: Institutional angel investment vehicle managed by Alfalah Investments.​
  • Expected size: USD 10 Million targeting health, fintech, agritech, e-commerce, AI, climate, and clean tech sectors.
  • Signal: Shift from ad-hoc angels to pooled, governed early-stage capital.
  • Why it matters: Fills the seed-to-Series A gap and mirrors global bank-led venture engagement models, channeling structured retail capital into high-potential startups.

Ecosystem Maturity: Acquisitions and Exits

Strategic M&A in Q4 2025 played out on both sides of the table: 

  1. Systems Limited and Devsinc acted as acquirers, consolidating tech and AI capabilities through buy-side deals (e.g., Systems acquiring Confiz; Devsinc acquiring Datics AI).
  2. Jams AI stood on the sell-side as a Pakistan-born startup acquired by OpenAI.

Local acquirers signal ecosystem depth and scale-up capacity, whereas outbound sales like Jams’ exit (and strategic in-market consolidations like Bazaar-Keenu, earlier in 2025) validate that Pakistani startups can build globally competitive IP or complementary stacks that attract buyers.

2025 Recap: From Volume to Signals

In 2025, Pakistani startups closed 16 deals of which 11 were disclosed, with total reported funding of around USD 74.23M comprising both equity only deals of USD 8.18M and hybrid finance of USD 66.04M. This reflected a 121% increase from the $33.5M raised across 8 disclosed deals in 2024. While 2024 was equity-heavy amid prolonged funding drought conditions, 2025 witnessed a sharp shift toward hybrid financing.

Disclosed vs Undisclosed: Equity + Hybrid

  • Total disclosed deals: 11 disclosed transactions across pre-seed, seed, and Series A, plus 5 additional rounds with undisclosed or quiet ticket sizes – including XpertFlow, Blink, VMNebula, Lean Outset and Chrio.
  • Total disclosed value: approximately USD 74.23M deployed into Pakistani startups over the year, driven primarily by large rounds such as Haball’s ~52M USD and MedIQ’s 6M USD alongside seed tickets for BusCaro, Metric, ScholarBee, NewVative, Shadiyana, Qist Bazaar, and Myco.​

Sector Signals

  • Key leading sectors: Fintech and healthtech absorbed the bulk of capital, anchored by Haball, Metric, Qist Bazaar, and Lean Outset in fintech and MedIQ in healthtech.​
  • Secondary but active themes included transportation/mobility (BusCaro), logistics/freight (Trukkr), edtech (ScholarBee), wedding-tech (Shadiyana), sports tech (Chrio), energy/IoT (NewVative), entertainment/creator economy (Myco), and niche e‑commerce (Pakhtun Wardrobe).​

Stage Dynamics

  • Dominant funding stages: Capital skewed heavily toward early-stage activity, particularly pre-seed and seed tickets for Metric, BusCaro, ScholarBee, Shadiyana, and several undisclosed angel/pre-seed rounds (Lean Outset, Chrio, etc.).​
  • A handful of larger Series A/growth transactions (Haball’s Pre‑Series A, MedIQ’s Series A, Qist Bazaar’s Series A, and Trukkr’s sizeable round) accounted for a disproportionate share of total dollars, reinforcing a barbell dynamic: frequent but smaller angel/seed checks at the bottom, and a narrow set of high-conviction growth bets at the top.​

Gender Lens: Structural, Not Cyclical

Female founders and mixed-gender teams remained central, not peripheral, to 2025 deal flow. Female-founded and co-founded startups such as Shadiyana, BusCaro, Metric, MedIQ, Lean Outset account for 8 of the disclosed 11 deals, spanning pre-seed, seed, and Series A rounds across fintech, mobility, healthtech, and wedding-tech. While only a subset of their rounds had disclosed ticket sizes (USD 74.23M in total reported equity and hybrid capital, with 10.1M USD flowing to women-led teams), the pipeline of women founders raising follow-on capital from institutional investors like Indus Valley Capital, and regional syndicates such as Epic Angels and Accelerate Prosperity signals a structural shift in who gets funded rather than a one-off spike.

Investor Landscape: Three Capital Tiers Emerging

  1. International and regional VCs: Selective, category-driven bets.
  2. Banks and traditional capital: Direct venture participation through debt, equity, and angel vehicles.
  3. Impact and alternative capital: Hybrid finance, structured debt, and grants are becoming systemically important.

This layered capital ecosystem reduces reliance on single-check VC models and improves funding options available to founders.

2026 Outlook

  • Capital deployment: Debt exceeding equity for the first time.
  • Sector breadth:
    • Maturing: Fintech, HealthTech, Mobility & Logistics, E-Commerce continued dominance with larger cheques and follow-ons.
    • Emerging: WeddingTech, AgriTech, Creator Economy, Climate – signal-driven bets expanding founder options.
    • Cross-cutting: SaaS, AI – embedded across verticals, powering efficiency and global scalability.
  • Deal dynamics: Fewer rounds, larger average cheque sizes, and more multi-instrument financings.
  • Ecosystem signal: More exits, stronger bank partnerships, and sustained female founder participation.

Bottom Line

Q4 2025 was not quiet; it was clarifying. Pakistan’s startup ecosystem is moving beyond headline fundraising toward institutional depth, diversified capital structures, and credible exit pathways. The signals set in Q4 position 2026 as a year of execution, not experimentation.

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