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Pakistani E-commerce Space

i2i Insights Newsletter: The Curious Case of Black/White Friday in the Pakistani E-commerce Space & Is Daraz.pk really being acquired by Alibaba?

Are Pakistan’s e-commerce platforms really winning as big as they claim on Black/White Fridays? Hello friends, colleagues and co-conspirators! Black Friday sales are always a time that paint an extremely rosy picture of the promised land thats e-commerce. If one were to read the coverage of the event, one would believe that all big players broke all […]

i2i Insights Newsletter: The Curious Case of Black/White Friday in the Pakistani E-commerce Space & Is Daraz.pk really being acquired by Alibaba? Read More »

customer base

i2i Insights Newsletter: The Need for Real Customer Insights & What We Learned from Pakistan’s Coffee Drinking Population

Customer research and validation are critical to growth but are we doing it right? Hello friends, colleagues and co-conspirators! During an investor panel at 021Disrupt earlier this month Fares Ghandour, Partner at Wamda Capital gave some advice to Pakistani entrepreneurs that I believe was particularly pertinent: “Make your investors look dumb.” In other words, an entrepreneur should know

i2i Insights Newsletter: The Need for Real Customer Insights & What We Learned from Pakistan’s Coffee Drinking Population Read More »

Why startups fail

i2i Insights Newsletter: Why startups fail, the mistakes that kill them & how to avoid this fate

Why do startups fail and what can we do to address the challenges that lead them to that point? Hello friends, colleagues and co-consiprators! This issue we’re going off the deep-end and examining a concept that traditionally makes us very uncomfortable – failure! We’ve looked back at the archives at some of the i2i companies

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solar energy

i2i Insights Newsletter: The State of Renewable Energy & Solar in Pakistan

Is solar the way forward in addressing Pakistan’s energy crisis? Hello friends, colleagues and co-consiprators! In Pakistan LOL means Loads of Load-shedding (bad joke, I know but if I had a penny for every time I got this joke via SMS, you get my drift). For the uninitiated, us Pakistanis experience deliberate rolling blackouts because we

i2i Insights Newsletter: The State of Renewable Energy & Solar in Pakistan Read More »

Ride hailing

i2i Insights Newsletter: Ride-sharing & Pakistan: Meant to be or Star-crossed lovers? Also who is *Really* winning team Uber or Careem?

What is the Ride-Hailing Economy look like in Pakistan? Hello friends, colleagues and co-consiprators (& Eid Mubarak in advance to those celebrating!) For me, I’ve got the journey to and from work (I live in Rawalpindi & work in Islamabad) down to a science. A couple of minutes over the “right time” to leave the capital

i2i Insights Newsletter: Ride-sharing & Pakistan: Meant to be or Star-crossed lovers? Also who is *Really* winning team Uber or Careem? Read More »

FinTech in Pakistan

i2i Insights Newsletter: Unpacking the fintech space in Pakistan. The good, the bad and the ugly.Â

FinTech in Pakistan is so hot right now – or is it? Hello friends, colleagues and co-conspirators! Last week, Pakistan’s financial technology (fintech) space made a great stride forward with the launch of the SimSim digital wallet. This digital wallet is exciting news because (1) It received regulatory approval from the State Bank of Pakistan and

i2i Insights Newsletter: Unpacking the fintech space in Pakistan. The good, the bad and the ugly. Read More »

i2i Insights Newsletter: Is retail making a comeback? Amazon’s Whole Foods acquisition and the future of ecommerce

The rules are changing within the e-commerce space. Is the future of retail and e-tail one and the same now? Hello friends, colleagues and co-conspirators! In May Amazon opened doors to its first New York City bookstore, Amazon Books. As I stood line waiting to get inside the Columbus Circle shop, the irony was not lost on

i2i Insights Newsletter: Is retail making a comeback? Amazon’s Whole Foods acquisition and the future of ecommerce Read More »

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